Heraeus_GB15_Magazin_EN_RZ_29_04_lowRes - SATISFYING CUSTOMERS AROUND THE GLOBE

20 20 C ustomer intimacy is the number one priority at Heraeus. Our business is all about our customer’s businesses. Heraeus employees are constantly asking themselves the question: What are the challenges that keep our customers up at night? Then they roll up their sleeves and find a way to solve those challenges for them. As part of this effort, Heraeus has strengthened its presence in key regions around the world. For example, to support high-growth markets like Asia, Heraeus has significantly invested in regional R&D Centers in China mainland and Taiwan. Working closely with customers to identify future needs, these R&D Centers accelerate the innovation process from the research lab to the real world of the customer’s business. Additionally, a global network of manufacturing sites enables Heraeus to quickly respond to market trends and customer demand. With a globally distributed operations model, Heraeus is able to truly make the customer the center of everything the company does. Precious metal customers get worldwide, 24/7 support for the company’s three trading offices in Hanau, Hong Kong and New York City. Our medical, steel sensors, photovoltaics and quartz glass businesses are strategically located around the world to be close to their markets and customers. But customer intimacy is more than physical proximity, it is also about people. At every Heraeus location, it comes down to a single moment of truth: employees from the shop floor to the back office to the management suite delivering for every single customer, every single day. SATISFYING CUSTOMERS AROUND THE GLOBE »After having previ- ously worked at our key customer, I can truly under- stand our custom- ers’ needs and challenges. We always strive for a win-win approach. When we help our customer be more innovative and successful, we win and succeed.« Ying Gao, Ph. Product Application Manager Heraeus Tenevo America 2,091 494.0 That is why the company puts such a high emphasis on activities like joint planning meetings, customer site visits and investing in R&D projects for customers. It creates a unique culture where employees recognize they actually work for two companies- Heraeus and their customers. This makes Heraeus almost like a natural extension of its customers’ businesses. Heraeus measures its success one simple measure: how the company can add value to make its customers more successful. O

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